Turns out it was a hoax. Seeing how we were woo’d into the team and when finalized it was shouted from every rooftop, it seems appropriate to set the record straight on why/how this actually fell apart. Having a press release produced by a PR professional at WBR in March and published by every major cycling publication that was clearly a lie, is embarrasing to us now on a deep level. We pride honesty and integrity and are gutted to be mixed up in the opposite. The wool was pulled over our eyes by an attractive song and dance we bent over for.
After a wonderful weekend on the Kaibab Plateau we came home to an email from Brendan owner of Siren Bicycles that said simply he was having a hard time building us bikes and wanted to discuss. This was no surprise – since joining the team we’ve had nothing but empty promises. We rolled with it cause we really believe in what Brendan is trying to accomplish with his company – and his bikes are a super ride.
Still, that email was oddly worded. A quick search of his blog revealed that he had deleted the March press release post that announced us as additions to the team. A short while later he called Lynda. He had no intention of discussing anything – he was calling to fire us.
And that’s pretty much what he did and dumping a ton of negativity in the process. The latter was completely uncalled for and it makes us both sad. We can understand a lack of finances in this economy but we can’t understand the lack of class and grace Brendan fired us with. It’s pretty clear to us that he’s overextended himself with the team commitments, times are tight, and he could have just said so and left it at that. And, if it actually was more than that? He knew exactly what he was getting: he’s been in my garage (!), has seen our bikes, ridden with us, supported us at races, worked with us on multiple levels, read our blog etc etc. He recruited us in the first place. We did not go to him.
Sad and baffled, and this bridge has been torched.

The silver lining is the reaffirmation of previous notions of sponsorship. Years ago I made a concious decision not to pursue sponsorship no matter the level of my riding. As a working professional, I like to be paid for my time – and I presume others feel the same. I do not feel “entitled” to free stuff, and frankly it makes me a litte uncomfortable to receive free stuff. Is anything actually free? If you buy it there are no hidden costs. Know what I mean?
Lessons learned:
- Ladies get no respect in the bicycle industry, regardless of ability level.
- If you have to buy your team kit you haven’t really joined a team.
- and drum roll please….buy your own stuff!
At the end of the day it’s actually a big relief. The press releases followed by the suprise $575 kit charge to us never settled well…we we’re “on hold” for months waiting for bikes. We finally took matters into our own hands with the Milk Moneys, and to be honest the Milk Money’s are far better suited to our pursuits than what Siren is able to produce right now.




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